Lake Jackson, Texas – As the excitement builds for Texas-based jewelry powerhouse Kendra Scott’s collaboration with legendary country music star Dolly Parton, PAUSHLÈ is seizing the moment to affirm its commitment to the fine appearance of jewelry. With the Kendra Scott-Dolly Parton collection set to debut just in time for the 2024 holiday season. PAUSHLÈ invites both new and established jewelry owners to explore the enhancement of their pieces, igniting their brilliant look no matter how long it has been since they last sparkled.
How PAUSHLÈ Works While Kendra Scott’s collaboration commemorates 50 years of Parton’s iconic album, “Love Is Like a Butterfly,” PAUSHLÈ recognizes the personal connections made through art and design as expressed in jewelry. How? By keeping those gems looking their best. PAUSHLÈ is the only jewelry-enhancing product of its kind, working instantly. It is a patented, sleek jewelry gloss that brings out jewelry’s natural brilliance. It comes in a small applicator and is ideal for use anywhere, at any time. PAUSHLÈ is designed for on-the-go application—simply apply for an immediate, show-stopping sparkle.
Butterfly Motifs are seen across the Dolly Parton x Kendra Scott collection, honoring Parton’s “Love is Like a Butterfly” song. The necklace retails at $85 and the earrings at $75
“At PAUSHLÈ, we know that each piece of jewelry tells a story about the one who wears it,” said inventor and company president Paul Ashley. “PAUSHLÈ has created a technology that reflects the depth of personal meaning and cultural significance with a ‘like new’ appearance. It even works with antique jewelry,” he concluded.
As the Kendra Scott and Dolly Parton collaboration makes headlines, PAUSHLÈ will keep those pieces, alongside other new and even antique jewelry, looking better than the day they were purchased—regardless of how many years, decades, or even centuries have passed. Each piece of jewelry has the power to resonate on a personal level, evoking memories, emotions, and stories that are truly one-of-a-kind.
About PAUSHLÈ: PAUSHLÈ was created by Paul Ashley in the heart of Texas, with a mission to ensure that everyone’s jewelry shines to its fullest potential. The patented jewelry gloss is designed to instantly enhance brilliance of treasured pieces, whether they are diamonds, gold, silver, or watches. With its innovative formula, jewelry receives an instant, lasting shine, captuing your heart as the day you first fell in love with it.